How to Start a Cult || Aaron Wayne Podcast 47
Yogis, fitness gurus, motivational speakers, and the like are all using the same toolbox. In the yoga philosophy books, they speak about how deeply engaging in a yoga practice--physical, mental, and spiritual-- can lead to the ability to gain immense focus and awareness of ourselves and others. Patanjali says these yogic powers can be tempting to use in the world. Metaphysics aside, the ability to pay attention to one's own and other's experiences can be very tempting to utilize for personal gain. The world of influencers has built a new way for these abilities to manifest in capturing a following. This is how cults start.
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References: The Yoga Sutras of Patanjali